Marketing Manager

About Toku  

At Toku, we create enterprise cloud communications and customer engagement solutions to reimagine customer experiences for enterprises. We provide an end-to-end approach to help businesses overcome the complexity of digital transformation in APAC markets and enhance their CX with mission-critical cloud communication solutions. Toku combines local strategic consulting expertise, bespoke technology, regional in-country infrastructure, connectivity and global reach to serve the diverse needs of enterprises.  

About the role  

As we continue creating momentum for our products in the APAC region and helping customers with their communications needs, we are looking for a Marketing Manager who can drive demand for our solutions by leveraging data-driven tactics in all areas of Marketing. 

You will be instrumental in shaping new processes and bringing new ideas to life in a collaborative and highly visible team environment. You will thrive in this role if you have a passion for quality, an eye for detail, and the experience to help bring the Marketing function to the next level. 

What you will be doing  

As a Marketing Manager reporting to the SVP of Marketing, you will collaborate with stakeholders across the organization to drive demand for solutions across all brands under the Toku Group. Some of your responsibilities include: 

• Executing demand generation campaigns across paid ads, re-marketing, SEO, social media, content, and email marketing. This includes writing copy, building landing pages, setting up and launching ads, as well as monitoring and optimising campaigns on all platforms. 

• Planning and launching virtual and physical events such as webinars, roundtables, conferences, tradeshows, etc. 

• Analysing past marketing initiatives and inbound pipeline to improve conversions from future campaigns. 

• Conducting A/B testing to create data-driven strategies for hitting key metrics and identifying optimal marketing tactics for different audiences. 

• Developing creative content for email and social marketing campaigns, including blog articles, podcast episodes, video clips, and more. 

• Nurturing and managing current and new leads in our CRM to generate and accelerate our pipeline. 

• Conducting market research and competitive analysis to identify trends, opportunities, and threats for sales enablement and demand generation. 

• Liaising with internal stakeholders and external vendors to ensure all initiatives are launched in an organised and timely manner. 

• Other ad-hoc duties as assigned. 

We would love to hear from you if you have:  

• Minimum 6 years of experience in Growth Marketing, Product Marketing or Marketing Communications 

• Proven track record of driving six-figure revenue contributions for business lines through strategic marketing tactics and channels 

• Strong project management and organisational skills with keen attention to detail 

• Excellent communication and creative skills 

• Ability to work independently and meet deadlines 

You would have an advantage if you have: 

• Experience in the B2B tech industry  

• Experience working with design tools such as Figma and Adobe Creative Suite